Laneige and its parent company AMOREPACIFIC US, Inc. are dedicated to providing a safe and secure online experience for customers who visit our website. Our goal is to inform you clearly about how we collect, use, and protect your personal information. This notice explains the types of data we may gather, how it is processed, the ways it may be shared, and the steps we take to maintain its security. Personal information refers to any data that can be linked, directly or indirectly, to an individual, device, or household. This includes identifiers such as name, address, email, phone number, payment details, and other information that may identify you personally. By using our website, you consent to the collection and use of your information as described in this notice.

We collect information in several ways. First, information you provide directly, such as when creating an account, making a purchase, subscribing to newsletters, participating in events, or contacting customer service. This can include your name, date of birth, contact information, payment methods, content you submit like reviews or photos, and any preferences or skincare concerns you share. Second, information collected automatically through tracking technologies, such as cookies, IP addresses, browsing activity, device information, and geolocation data. These details allow us to analyze how users interact with our site, personalize content, monitor website performance, and detect security or fraud issues. We may also receive information from third parties, including social media platforms, retail partners, or publicly available sources. Some of this information may be de-identified and aggregated to understand general trends and improve our services.

Cookies, pixels, and other tracking tools help us monitor your online activity and provide a tailored experience. They remember preferences, maintain your shopping cart, and deliver relevant advertisements both on our site and across other websites. Social media platforms may share information with us based on your interactions, subject to your privacy settings on those networks. While we make every effort to respect privacy preferences, some features of our website may not function fully if certain data collection is restricted.

We use the information we collect for multiple purposes. These include fulfilling and delivering orders, processing payments, managing accounts, providing customer service, sending order confirmations, responding to inquiries, and sending promotional communications if you consent. Additionally, we use data to analyze business performance, improve website functionality, prevent fraud, maintain compliance with legal obligations, and enhance user experience. We may engage third-party service providers to help with operations such as payment processing, shipping, marketing, data analysis, and IT support. All third parties are instructed to use the information only as needed to perform their services and to comply with applicable privacy laws.

Your personal information may be shared with affiliates within the AMOREPACIFIC group for operational purposes or with law enforcement and government authorities when legally required. In the event of a business transaction, such as a merger or asset transfer, personal data may be disclosed as part of due diligence or asset transfer agreements. We take reasonable measures to ensure that any shared information is safeguarded according to this privacy notice and applicable law, and we do not sell your personal data.

For users in California, Virginia, Colorado, Connecticut, and Utah, additional privacy rights are provided under local laws. These include the right to access, correct, delete, or receive a portable copy of your information, the right to limit targeted advertising, and the right to non-discrimination for exercising these rights. We retain personal information only as long as necessary to provide services, comply with legal obligations, and prevent fraud.

We implement a combination of technical, administrative, and physical measures to protect your data, including encryption and secure access controls. While we strive to maintain the highest security standards, no system can be guaranteed entirely risk-free. Children under 13 are not permitted to submit personal information, and minors aged 13–16 may only provide information with parental consent.

This privacy notice applies solely to our website. Links to external websites or content do not fall under this policy, and we recommend reviewing the privacy practices of any third-party platforms you interact with. By using our website, you acknowledge and accept the practices outlined in this privacy notice.